Guidelines to safe shopping and getting the best value for the diamond you buy

Today, the internet has evolved into an indispensable hub for trade and commerce. Buying goods and services online is safer, faster, and more convenient than ever before. Yet, would you consider buying something as valuable as a diamond online?

You may be one of the people who would think twice before buying diamonds online, especially with all the horror stories about cyber crime and internet fraud that are doing the rounds. However, if you just take basic precautions, the same as you would when buying anything online, buying diamonds online does have undeniable advantages over buying from a traditional jewelry outlet. Here’s why:

The cost factor

You certainly get better value for your money. Online jewelers sell directly to you, without operating costs, agents, or sales staff, so you do get diamonds at considerable lower rates that you would at a regular jeweler’s.

The convenience factor

You can choose among a wider selection of quality diamond pieces from the comfort of your home. You can take all the time you want to check out the almost limitless selection of choices, without ever having to step outdoors!

As long as you know your diamond basics, you certainly can buy quality diamonds online, at considerable cost savings. The pages in this section will give you guidelines on how you should select diamonds, provide tips on buying engagement rings and earrings, and tell you about the options to buying natural diamonds.

If you have deep pockets, you may prefer fancy colored diamonds, or even yellow (canary) diamonds, probably the most popular among the fancy stones, and the most valuable.

Find out about diamond pricing, and what would be good value for your money when you select your diamond.

Finally, get wise to the common scams that have been uncovered at ‘brick and mortar’ jewelry stores. As you’ll see, you may actually be safer shopping online!

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