Princess cut diamonds are an ideal choice. Here’s why…

Also known as ‘modified square brilliants’, Princess cut diamonds are among the brightest, with the most attractive cut.

The Princess cut is relatively new and increasingly popular. The inverted-pyramid shape makes Princess cut diamonds more brilliant and sparkling than ordinary square diamonds.

Some people prefer Princess cut loose diamonds because they are rectangular and yet have the sparkle of Round Brilliant cut diamonds.

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• The Princess cut wastes very little of the rough diamond, so that the diamond retains more of its original carat weight.
• This also makes Princess cut diamonds less expensive than their traditionally Round cut counterparts.
• Princess cut diamonds can be just as dazzling as proportioned Round cut diamonds, with luster and fiery sparkle.
• With the incredible resurgence in the popularity of square-shaped diamonds, Princess cut diamonds are now available with tapered edges, to minimize light leakage from the corners.
• As the cut is basically an upside-down pyramid with most of the carat weight in the pavilion, Princess cut diamonds tend to be one of the smallest of the shapes for the same carat weight.
• Princess cut diamonds give you the perfect combination of the brilliance of a round cut with an overall square or rectangular appearance.


Loose Princess cut diamonds