Know your diamond basics before you start shopping, to get the best value at the best price

Being able to buy diamonds online is a recent phenomenon. If you are among those who feel the internet is no place to spend a substantial sum of money on what really amounts to an investment, you’ve come to the right place.

The information in this section and on our website is intended to familiarize you with the basic facts about diamonds. As long as you know your diamonds, buying diamonds online is not only safe, but much easier on your pocket than buying at your local jeweler’s.

The first thing you need to know about diamonds is that they should be purchased based on the ‘Four Cs’. These are:

• Carat
• Color
• Clarity
• Cut

Each of the Four Cs determines the value of the diamond. Grades are assigned by the Gemological Institute of America (GIA).